Category Archives: sponsorship

World Cup heroine Rowsell: It would be great to have a women’s Team Sky

After watching Joanna Rowsell win two World Cup golds over the weekend at a frenzied Olympic velodrome, I had the chance to chat to her on Monday for an article on the West London sport website. She talked quite a bit … Continue reading

Posted in cycling, olympics, sponsorship, women's sport | Leave a comment

Women’s Boat Race announcement – highlights and reaction

There were hints here and there over the last few days but for many, the news that the Women’s Boat Race between Oxford and Cambridge will gain parity with the men’s event in 2015 came as a shock when Rachel … Continue reading

Posted in rowing, sponsorship, the boat race, women's sport | 5 Comments

Cycling stars who miss headlines and support

The news story on a Dutch cycling website on Friday could hardly have had a lower profile, and its obscurity grew when I used internet translator Babelfish to turn it into English. “AA Drink-Leontien.nl takes over six racers of for … Continue reading

Posted in cycling, olympics, sponsorship, women's sport | 2 Comments

Boat Race in search of new name

The Boat Race challenge only became a public event in the 1970s, when the race was struggling for cash and publicity. Prior to that, as Oxford coach Dan Topolski recalls in his book on the era, rival presidents would swap … Continue reading

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Women’s sport calls for more support

There were some headline-grabbing statistics on offer when the Commission on the Future of Women’s Sport released a report on commercial investment. Between January 2010 and August 2011, the report says, women’s sport received just 0.5% of all UK sports … Continue reading

Posted in rowing, sponsorship, women's sport | Leave a comment