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Category Archives: sponsorship
After watching Joanna Rowsell win two World Cup golds over the weekend at a frenzied Olympic velodrome, I had the chance to chat to her on Monday for an article on the West London sport website. She talked quite a bit … Continue reading
There were hints here and there over the last few days but for many, the news that the Women’s Boat Race between Oxford and Cambridge will gain parity with the men’s event in 2015 came as a shock when Rachel … Continue reading
The news story on a Dutch cycling website on Friday could hardly have had a lower profile, and its obscurity grew when I used internet translator Babelfish to turn it into English. “AA Drink-Leontien.nl takes over six racers of for … Continue reading
The Boat Race challenge only became a public event in the 1970s, when the race was struggling for cash and publicity. Prior to that, as Oxford coach Dan Topolski recalls in his book on the era, rival presidents would swap … Continue reading
There were some headline-grabbing statistics on offer when the Commission on the Future of Women’s Sport released a report on commercial investment. Between January 2010 and August 2011, the report says, women’s sport received just 0.5% of all UK sports … Continue reading